LION BEER TAKE PRIDE IN THE RESPONSE FROM IMBIBE LIVE
Imbibe Live proved to be a roaring success for Lion, Sri Lanka’s number one beer brand, with an 85% share of its home market. From the response of visitors to the stand, it would seem that it’s being very well received in the UK too.
Peter Karsten, Managing Director, World Beers, exclusive distributor of Lion in the UK, comments: “Imbibe Live went really well – actually even better than I was expecting. We gave out around 3,000 samples over the two days and received exceptionally positive feedback. Visitors found the lager offered easy drinking with refreshing and clean notes. The Stout also produced rave reviews about its complexity and balance. We met with in excess of 350 potential new customers, which in our launch year is very encouraging.”
For more information on Lion at Imbibe Live, please click here.